A bit about me...
I have a passion and thirst for analysing and improving existing ecommerce business performance and setting up or improving on existing tools to help monitor this and answer key business questions.
I am an MSc Professional with excellent eCommerce, Project Management, Team Leadership and Business Performance Management experience spanning Travel and Retail industries. I enjoy delivering business insight and improvement through applied skills in Web Analytics and Data Extraction aiding data driven decision making and driving increased profitablity.
So, if you are a business wanting to improve your online performance and want someone to work on a part time basis to help you with this then feel free to contact me. I have worked for companies with a turnover of £10K per year and £500 million a year, so all companies are considored.
Who Am I?
Chris Clayton (MSc, BSc Hons)
Based near Exeter in Devon (UK), I am a travel, ecommerce, seo and web analytics expert who has worked for leading Travel Companies over the last 10 years in the UK and I have also setup my own company www.sightseeingtourslondon.co.uk.
Web Analytics Tools
What do I use?
I have implemented Omniture, Coremetrics and Google Analytics on websites and have setup automated and ad-hoc reporting using these tools for regular business performance analysis. I also have used these tools in partnership with tools such as Cognos and Business Objects.
Questions I Answer.
Why is my basket fallout so high? Where are my visitors coming from? What on the website is not working? These are all high level typical questions I am asked to investigate and answer and propose solutions too.